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Most Popular Paint Colors - Which will you choose?

Which will you choose?

Trying to select your room color from rows and rows of paint cards can be overwhelming. There are hundreds of shades of white, after all. It may surprise you to discover, however, that even with the thousands of options available, a handful of hues are consistently more popular with Americans than others. We spoke with paint industry experts to uncover their best sellers.

Bright white

White is an enduring favorite with homeowners. Behr's crisp Polar Bear is consistently a top seller.

Antique white

A softer, warmer take on pure white, versatile antique whites call to mind parchment paper and frothy cafe au lait. Kelly-Moore's Antique White is a beautiful example.


Beige pops when trimmed with bright white, and is a natural choice to combine with browns, rust reds, and blues. "Timeless neutrals like Behr’s Navajo White are consistently among our best sellers," Erika Woelfel, VP of color at Behr Paints confirms.


Aleutian from Sherwin-Williams "is a dusky gray-blue that evokes a misty morning rain," observes Sue Wadden, director of color marketing for Sherwin-Williams. 

Pale gray

Gray lets a room’s decor shine, while the color itself makes a style statement all its own. “Our most popular color overall in 2017 was Gray Screen,” reports Sherwin-Williams' Sue Wadden.

Charcoal gray

As our affinity for gray paint has increased, Americans have been turning up the volume—and deepening the shades they choose to charcoal. One of Pratt & Lambert's best sellers is Rubidoux, “a warm, sophisticated gray that works as a backdrop or a stand-alone accent,” says Ashley Banbury, Senior Designer for Pratt & Lambert.


The popularity of green interior paint is rooted in the color's association with the natural world. Not surprisingly, one of Benjamin Moore's best-selling paints is a soft garden-green, Guilford Green. 


Ask Sue Wadden of Sherwin-Williams about her company's best-selling Friendly Yellow. “It's a muted, pale yellow that brightens up any space with its cheery, welcoming tone,” she says.

Adapted from

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