White is an enduring favorite with homeowners. Behr's crisp Polar Bear is consistently a top seller.

Antique white

A softer, warmer take on pure white, versatile antique whites call to mind parchment paper and frothy cafe au lait. Kelly-Moore's Antique White is a beautiful example.

Beige

Beige pops when trimmed with bright white, and is a natural choice to combine with browns, rust reds, and blues. "Timeless neutrals like Behr’s Navajo White are consistently among our best sellers," Erika Woelfel, VP of color at Behr Paints confirms.

Blue

Aleutian from Sherwin-Williams "is a dusky gray-blue that evokes a misty morning rain," observes Sue Wadden, director of color marketing for Sherwin-Williams. 

Pale gray

Gray lets a room’s decor shine, while the color itself makes a style statement all its own. “Our most popular color overall in 2017 was Gray Screen,” reports Sherwin-Williams' Sue Wadden.

Charcoal gray

As our affinity for gray paint has increased, Americans have been turning up the volume—and deepening the shades they choose to charcoal. One of Pratt & Lambert's best sellers is Rubidoux, “a warm, sophisticated gray that works as a backdrop or a stand-alone accent,” says Ashley Banbury, Senior Designer for Pratt & Lambert.

Green

The popularity of green interior paint is rooted in the color's association with the natural world. Not surprisingly, one of Benjamin Moore's best-selling paints is a soft garden-green, Guilford Green. 

Yellow

Ask Sue Wadden of Sherwin-Williams about her company's best-selling Friendly Yellow. “It's a muted, pale yellow that brightens up any space with its cheery, welcoming tone,” she says.

Adapted from bobvila.com.