In 2009, Mary Lou Baraw started Coco Goose as Green Envy near her home in Stowe, VT. The small boutique quickly grew until it expanded to a shop on the Burlington Waterfront and later to Manchester, VT, and Providence, RI. Because the name Green Envy already existed in Rhode Island, the Vermont stores launched under a new name: Coco Goose. Over time, that name grew to represent the entire brand.

 Monochrome magic. Sablyn's Scottie fair isle cashmere mock in gardenia with cream trousers. Luxe, slouchy, and effortlessly sophisticated. 

People often ask about the meaning behind the name. “The truth is, it started with months of scribbling down words we liked—combinations that felt playful, chic, and memorable,” says Mary Lou. “Eventually, I realized two of my very first pets had made their way into the mix:

Cocoa, my childhood hamster (we dropped the a), and Goose, my angelfish. And just like that, Coco Goose was born.”

THE TEAM IS THE HEART

At Coco Goose, the team is the heart of everything they do. Exceptional customer service has been a priority from the start, and the team takes pride in personalized attention, building meaningful relationships, and celebrating the communities they’re part of.

Each of the four boutiques is intentionally placed to make your shopping experience part of a spectacular day of style, dining, and exploration. And if you can’t make it in person, the online store is always open, with your very own BFF stylist just a click away.

 The fringed bag everyone's asking about. Veronica Beard's Fortune crossbody in butter-soft Italian suede. Your new fall essential from a brand we love. 

Coco Goose boasts a thoughtfully chosen collection of clothing, accessories, and gifts from thirty premium designers, including Nili Lotan, L’Agence, Ulla Johnson, Veronica Beard, Citizens of Humanity, Closed, Favorite Daughter, Frank & Eileen, and Rails. Whether it’s sculptural tailoring, elevated basics, or the perfect pair of jeans you're looking for, their philosophy is simple: Fashion should make you feel good, look effortless, and carry you forward with confidence.

 Plaid is having a moment. Frank & Eileen's Barry flannel and Veronica Beard's suede Lasso tote prove why these are the season's must-have staples.

WHAT’S TRENDING FOR FALL

As the sultry heat of summer ebbs and the tang of falling leaves begins to fill the air, it’s time to turn our attention to our fall wardrobes, and that’s where Coco Goose comes in. The women who find their style at Coco Goose lead vibrant, busy lives. They appreciate designer style but don’t want to overthink it. They’re looking for impeccable fabrics, understated elegance, and pieces that are versatile, intentional, and long-lasting.

This season, fashion is rich with both romance and edge. Earthy neutrals dominate the color palette, especially chocolate brown and camel. Rose and pastel pink shades bring a softening tone.

The Sablyn sweater we can't stop wearing. Tristan cable cashmere crew in Swiss brown with medium wash denim. Your new go-to.

 The leopard loafer everyone needs. Rag & Bone's Carter in calf hair. Timeless penny loafer style meets bold animal print. Your new everyday statement.

 This season's must-haves in one look. Nili Lotan's Travis western denim shirt in dark indigo and the Shon corduroy pant in caffe. Hitting every fall trend with effortless sophistication.

HIGH COLLARS MEET COWBOY HATS

Lace, high collars, and ruffles, and a nod to the Wild West with Western boots, belts, and hats are also hot this fall. Indulge in the infinite versatility of scarves as belts, tops, headwear,and neckwear or treat yourself to one of the new soft blazers in fluid, wearable fabrics. 

 The Western boot everyone's asking about. Penelope Chilvers' Goldie in Italian suede with embroidered details. Handcrafted in Spain.

Plaid is also trending this fall, as is anything suede, especially brown suede. Statement belts are hot: chunky, classic, or Western. (Stack them for maximum impact!). Animal prints, leopard, snake, and zebra, are reborn this year, but they’re “toned-down” for a subtler look.

 Button downs, blazers, and Veronica Beard dickeys. The trifecta of fall layering. Effortlessly polished, endlessly wearable.

Denim, the perennial classic, appears this fall in easy-to-wear styles, with a focus on superior fabrics, impeccable fits, and modern washes. And news flash: Mid-rise jeans are back! Or put on a show with a cuff at the ankle. The graceful curve of the barrel pant is bringing it this fall, and the Shon continues to be a favorite. Check out the deep indigo wash and the chocolate brown corduroy or splurge on the leather!

 The foundation of a fall wardrobe, the tailored, double-breasted Stryder Coat by Veronica Beard, transitions seamlessly from season to season.

TIPS FOR EFFORTLESS DRESSING

Fashion should feel good—physically and emotionally. To refine your style this fall, keep these Coco Goose tips in mind: Only buy what you love and what feels good.

Invest in quality fabrics and cuts—they’ll be the workhorses of your wardrobe. Start with essentials: a crisp cotton button-down, relaxed wide-leg denim, a cashmere pullover, suede loafers or boots, a fabulous bag, and a tailored jacket.

Dress for your body type—accentuate your best features and let the clothes do the work.

Keep it intentional—even basics should feel curated.

Try pairing a soft cashmere crew with your favorite trouser, a lace-trimmed silk cami under a blazer, or perfectly tailored denim paired with a go-to cotton tee. These are the building blocks of “quiet luxury”—pieces that whisper sophistication without trying too hard.

PHOTOS COURTESY OF COCO GOOSE

Coco Goose

3 Main Street

Burlington, VT

www.shopcocogoose.com